A brand is no longer what you tell the customer it is – it is what customer tell each other it is.
In most cases, people don’t buy products, people buy brands.
Have you ever visited a store to buy an item, let’s say toothpaste and you wanted a particular brand, like Pepsodent. Maybe because you are used to it, unfortunately, there is no Pepsodent toothpaste but they have other brands like Closeup. Because they don’t have your preferred brand which is Pepsodent, you stepped out and move to the next store where you finally got Pepsodent toothpaste.
That is the power of brand positioning. You didn’t buy other brands, not because they are bad but because Pepsodent presented their brand in a way that makes you believe they are the best and their toothpaste will make your teeth stronger and whiter. That is how important brand positioning is, it increases sales and presents your brand to prospects in an appealing way.
What is brand positioning?
Brand positioning is the process involved in creating a unique image for a product in the consumers’ mind, mainly through content creation, advertising campaigns with a consistent theme.
I understand that a new client is most likely to visit your website to learn more about your business. What they see on your website is whom they believe you are, you might be big in real life but having a shabby website, this will reduce your worth and some prospect might not want to come visiting your office, although if they had come visiting they would have seen how big you are but your website pissed them off.
On the other way round, you might be a startup operating from a small office in your home, a one-man-business but you have a creative brand positioning, an international standard branding experience that will make your prospect want to learn more about your business. That makes your brand sales oriented.
People don’t buy products, they buy brands.
Create a strong brand positioning for your business especially through your website and social media pages.
Thank you for reading.
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